How Ready Are You for Account-Based Marketing?

ITSMA reports that 45 percent of marketers say that Account-Based Marketing (ABM) provides more than double the ROI versus traditional marketing efforts.1 This is exactly why more and more companies are attempting to move towards account-based marketing. While the promise of ROI is alluring, ABM takes a lot of work and set up in order to see any appreciable impact. Many companies will fail at ABM before they succeed because they are not properly prepared.
Read more...

;